Our newly developed program called BS (Hons) Management will help you develop critical skills for a wide range of real-world professional situations and settle into the corporate world to your satisfaction.

The programme will give you a thorough grounding in the principles of business and management. In terms of scope, graduates would compete for the top public and private sector placements as well as be eligible to apply for a master’s degree programme anywhere abroad.

Eligibility Criteria (BS Hons. Management)

Applicants who have successfully completed FA/ICS/ICOM/F.Sc./A Levels/High School Diploma or International Baccalaureate (IB) or an equivalent qualification with 50% marks are eligible to apply for admission. Admission is open to all gender identities.

Selection Criteria (BS Hons. Management)

• Academic Performance: 40%
• Aptitude Test: 30%
• Interview & Assessment: 30%

Orientation / Induction Program (2- 4 Weeks)
Life Skills/Personsl Grooming

Sr.	Course Titles - Semester I	Course Code	CR HRS
1	Fundamentals of IT in Business	MGMT - 1150	3
2	Microeconomics	MGMT - 1130	3
3	Functional English with Lab	MGMT - 1101	4
4	Islamic Studies - I	MGMT - 1110	2
5	Business Mathematics - I	MGMT - 1120	3
6	Principles of Accounting	MGMT - 1131	3
7	Computing skills - PLL
			18
Sr.	Course Titles - Semester II	Course Code	CR HRS
1	Pakistan Studies	MGMT - 1210	3
2	Principles of Management	MGMT - 1290	3
3	Business Mathematics - II	MGMT - 1220	3
4	Engineering Management	MGMT - 1221	3
5	Introduction to Philosophy	MGMT - 1211	3
6	Introduction to Cumputing	MGMT - 1201	3
7	Debates/Music/Drama
			18
Sr.	Course Titles - Semester III	Course Code	CR HRS
1	English Literature	MGMT - 2101	3
2	Ethics	MGMT - 2140	3
3	Psychology	MGMT - 2141	3
4	Statistics	MGMT - 2110	2
5	Quantitative Methods for Business	MGMT - 2120	3
6	Spreadsheet Modelling	MGMT - 2130	3
7	GOOGLE ANALYTICS/SPSS - PLL
			17
SR	Course Titles - Semester IV	Course Code	CR HRS
1	Allied Course	MGMT - 2240	3
2	Organizational Behaviour	MGMT - 2270	3
3	Entrepreneurship / Social Entrepreneurship	MGMT - 2290	3
4	Data Science with Lab (4 CH)	MGMT - 2220	4
5	Allied Course	MGMT - 2210	3
6	Oral Communication	MGMT - 2201	2
7	Debates/Music/Drama
			18
Sr.	Course Titles - Semester V	Course Code	CR HRS
1	Business Communication	MGMT - 3101	3
2	Financial Accounting	MGMT - 3130	3
3	Marketing Foundation and Applications	MGMT - 3160	3
4	Human Resource Management	MGMT - 3170	3
5	Managerial Economics	MGMT - 3131	3
6	Operations Management	MGMT - 3180	3
7	Digital Marketing/Ecommerce - PLL
			18
Sr.	Course Titles - Semester VI	Course Code	>CR HRS>
1	Research Methods	MGMT - 3260	3
2	Financial Management	MGMT - 3230	3
3	Marketing of Services	MGMT - 3280	3
4	Cost and Managerial Accounting	MGMT - 3231	3
5	Management Information Systems	MGMT - 3250	3
6	Sales Management - I	MGMT - 3261	3
7	Debates/Music/Drama
			18
Sr.	Course Titles - Semester VII	Course Code	CR HRS
1	Organization Based Learning	MGMT - 4190	6
2	Thesis Writing*	MGMT - 4191	6
			12
SR	Course Title Semester VIII	Course Code	CR HRS
1	Operations & Project Management Courses		3
	Supply Chain Management	MGMT - 4280
	Total Quality Management	MGMT - 4281
	Agile Project Management	MGMT - 4282
	Project Manangement	MGMT - 4283
2	Marketing & Sales Courses		3
	Digital Marketing and E-Commerce	MGMT - 4260
	Branding and Brand Management	MGMT - 4261
3	HR Courses		3
	Employee Training and Development	MGMT - 4270
	Performance Evaluation	MGMT - 4271
	Recruiting, Hiring, and Promoting	MGMT - 4272
4	Accounting, Finance & Economics Courses		3
	Banking and Prudential Regulations	MGMT - 4230
	Risk Management	MGMT - 4231
	Financial Statements Analysis	MGMT - 4232
	Investment Analysis and Portfolio Management	MGMT - 4233
	Trading and Investing- Mind, Money, and Methods	MGMT - 4234
5	Management Courses		3
	Capstone Course	MGMT - 4290
	Managing Innovation in Organizations	MGMT - 4291
	Business Research Methods	MGMT - 4292
6	English & History Courses		3
	Iqbal Studies	MGMT - 4201
	History - II	MGMT - 4202
7	Islamic & Pak Studies Courses		3
	Challenges to Islam in Modern World	MGMT - 4210

The GCU MBA delivers a thorough grounding in the core disciplines of management. You have the opportunity to tailor your MBA to suit your career aspirations, by choosing from a range of electives. A key benefit of the GCU MBA is the strong emphasis we place on personal development.

The MBA at GCU will suit those who seek a scheme of study in which theory and its practical application combine to provide participants with problem-solving management skills of immediate and enduring value.

The degree scheme provides rigorous training in the skills, techniques and knowledge relevant to a career in the private or the public sector and takes a strong comparative international perspective in all areas.

The programme looks at the main areas of Organization, Strategy, Environment, Information Management and encompasses Organizational Behaviour, Human Resource Management, Marketing, Managerial Economics, Financial Management, Business Statistics and Operations Management In addition to the core modules you will be given the opportunity to select optional courses in areas that are of particular interest to you.

You will also produce an analytical report based on a consultancy project in an area of your choice. This gives you the opportunity to test the applicability of your new knowledge while under close supervision and introduces you to the methodology of research, the systematic analysis of ideas, the problems of data collection and the presentation of ideas in a clear way.

In addition to providing a breadth of understanding of management principles and techniques, an MBA at GCU will equip you with evidence of interpersonal, presentation and communication skills, greater confidence in your overall managerial abilities and a progressive international business outlook.

The programme is a demanding one, but its rewards remain high.

Eligibility Criteria (MBA)

• Both male and female candidates are eligible to apply.
• The applicant must have a bachelor’s degree with a minimum of 16 years of education (any subject combination) or a master’s degree in any subject from an HEC recognized university/college, with at least 50% marks.
• The applicant must clear either GMAT or GCUMAT conducted by MSD.
• GMAT examinations are conducted by the Education Testing Service, Princeton, NJ, USA. Their website is www.mba.com. The GMAT educational institution test score receiving code for GCU Lahore is 7074.

Selection Criteria (Regular MBA)

• Academic Record

• The weighted average will be 20%.
• Candidates having 4 years’ bachelor degree or master’s degree will be given 10 marks for 2nd division and 20 marks for 1st division.
• GCUMAT/GMAT: Weighted average will be 30%.
• Entrance evaluation (Interview): Weighted average will be 50%.

• GCU-MAT Test

• The weighted average will be 30%.

• Interviews

• The weighted average will be 50%

NOTE: * List of eligible candidates for interview will be displayed by the Director of MSD on the departmental notice board and the website.

MBA Curriculum

Managerial success depends on acquiring and being able to use knowledge in a skilful manner. Our curriculum is committed to providing the best general management skills as a basis for success in business life. The structure of the programme develops the management skills of analysis and strategic decision-making and culminates in the MBA Consultancy Project. A total of 72 credit hours are required to earn an MBA degree.

Semester - 1

Course Title	Credit Hours
Business Communication	3
Business Economics	3
Developing as Effective Organizational Leader	3
Financial Accounting	3
Marketing Management	3
Quantitative Analysis	3

Semester - 2

Course Title	Credit Hours
Strategic Marketing	3
Information Technology for Business	3
Behaviour in Organizations	3
Operations Management	3
Managerial Accounting	3

Internship

	Credit Hours
Internship	3

Semester - 3

Course Title	Credit Hours
Marketing of Services	3
Business Research	3
Strategic Managing Human Resource	3
Business Policy	3
Corporate Finance	3
Macroeconomic Indicators for Business I	1.5
Macroeconomic Indicators for Business II	1.5

Semester - 4

Course Title	Credit Hours
Banking (E)	3
Performance and Compensation Management (E)	3
Strategic Brand Management (E)	3
Corporate Finance II (E)	3
Business Law	3
MBA Consultancy Project	6

NOTE: * Subject to modifications..

The program has been designed for early to mid-career managers, working in decision-making capacity and entrepreneurs running their own small or medium-sized business ventures. The Programme has a futuristic problem-solving approach with a focus on thorough coverage of key strategic as well as functional aspects of the business.

Learning Objectives

Upon completion of the EMBA, students will acquire following

• Enhanced critical thinking & analytical skills for sound managerial decision making & problem-solving.
• Confidence to organize & direct resources including people, finances, materials & information.
• Business leadership skills, ethical decision-making, financial planning, quantitative analysis, policy formulation & interpersonal relationships.
• Ability to work under pressure and to deadlines.
• Question assumptions and ensure the implementation of solutions.
• Emphasize the strategic and competitive imperatives of managing in an international environment.
• Learn through teamwork.

Eligibility Criteria

• Both male and female candidates are eligible to apply.
• The applicant must have obtained at least 2nd division in his/her Master’s Degree / Professional Degree (16 years of education) Degree in any discipline.
• Experience
  • After Master’s /Professional Degree (16 years of education), 3 years of experience
• Applicants should be currently employed.
• Satisfactory score in the GMAT or GCUMAT and Interview.

Selection Criteria

Criterionh	Weighted Scoreh
Academic record	20%
EMBA Entrance Test	30%
Entrance Exercise	20%
Panel Interview	30%

Program Structure

• Duration
  • 24 Months

• Core Courses
  • 72

• Electives
  • 60
  • 12

• Contact Learning
  • 67%
  • Interactive lectures
  • Classroom discussions

• Off-Contact Learning
  • 33%
  • Summer Projects
  • Implementation Essays
  • Paid Consultancy Project

• Classes
  • 03 days a week

• Summer Project
  • 01

• Implementation Essays
  • 02

• Paid Consultancy Project
  • 01

EMBA Curriculum

The EMBA curriculum provides the best General Management skills as a basis for success in business life. The structure of the programme gradually develops the Management Skills needed for analysis and strategic decision-making and culminates at the EMBA Consultancy Project. Following are the courses taught during two years of the EMBA programme.

Year -1

Course Title
Management of People at work
Financial Accounting
Marketing program design
Statistics for managers
Consumer Behavior
Management Communication
Implementation Essay – I
Decision Models and Risk Analysis
Foundations of Leadership and Teamwork
Marketing Strategy
Corporate Finance – I
Operations Management
Managerial Accounting
Project Management
Workshop on Introduction to Technology
Macroeconomics
Summer Project

Year - 2

Course Title
Information Systems
Corporate Finance – II
Managerial Economics
Marketing of Services
Managerial Economics
EMBA Consultancy Project
Entrepreneurship
Implementation Essay – II
Legal environment of business
Political Economy
EMBA Electives

Elective Courses in Year - 2

Finance

• International Finance
• History and Analysis of Financial Statements
• Investment and Securities Analysis
• Banking and Finance

Human Resource Management

• Strategic Human Resource Management
• Training and Development

Marketing

• Strategic Brand Management
• Integrated Marketing Communications

Operations

• Operating Models
• Miscellaneous
• Political Economy

NOTE: * The University reserves the right to change the courses without prior notice.

EMBA Entrance Assessment

Our assessment criteria look into enthusiasm, learning capabilities and commitment towards the goals and objectives of an individual. The EMBA entrance assessment follows evaluation criteria that cover various skills. Clear communication is essential and it is measured through language skills, verbal and writing skills. Our EMBA programme attaches great importance to group work. EMBA also enhances decision-making capabilities, for which analytical skills are imperative, as such working in groups and commitment towards goals is the focus of our assessment criteria.

Applicants after being short-listed based on their academic record and EMBA entrance test are invited to the second stage i.e. entrance exercise and individual interviews.

Applicants after being short-listed based on their academic record and EMBA entrance test are invited to the second stage i.e. entrance exercise and individual interviews.

In the first stage, candidates are required to make a presentation on the topic of their choice spanning ten (10) to twenty (20) minutes followed by a questions and answers session. Their fellow candidates and faculty members raise questions about their presentations. In the second stage, the candidate is interviewed by a panel comprising faculty members at MSD. Upon successful completion of this stage, candidates are invited along with their boss/supervisor to participate in Boss’s Day.

NOTE: * List of eligible candidates for interview will be displayed by the Director of MSD on the departmental notice board and the website.

Discipline Vice Distribution of Coursework

Off-Contact Learning