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GC University, Lahore
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Media and Communication Studies
Media and Communication Studies

Academic Programmes


SCHEME OF STUDY WITH SPECIALIZATION IN
  • Journalism
  • Broadcast, Film and Theatre
  • Public Relations & Advertising
C OURSE S TRUCTURE
DESCRIPTION NO CREDIT HOURS
i. General Education 12 30
ii. Distribution/Allied Courses 04 12
iii. Disciplinary/Major Courses 15 45
iv. Specialization Courses 14 42
v. Internship 03
vi. Dissertation/Project 03
Total 45 135

YEAR SEMESTER COURSES COURSES COURSES COURSES COURSES COURSES CHRs
I 1 GE GE GE GE DIST MAJ 16
2 GE GE GE GE DIST MAJ 16
II 3 GE GE GE GE DIST MAJ 16
4 MAJ MAJ MAJ MAJ DIST MAJ 18
III 5 MAJ MAJ MAJ MAJ MAJ MAJ 18
6 MAJ SPE SPE SPE SPE SPE 18
IV 7 SPE SPE SPE SPE SPE SPE 18
8 SPE SPE SPE INT PROJ 15
TOTAL 135

BS IN MEDIA AND COMMUNICATION STUDIES
THEMATIC ORGANIZATION OF COURSES
GENERAL EDUCATION 1. Arts & Humanities
2. Islamic Studies/ Religious Education
3. Applications of ICT
4. Natural Sciences
5. Social Sciences
6. Civics & Community Engagement
7. Functional English
8. Quantitative Reasoning-I
9. Quantitative Reasoning-II
10. Expository Writing
11. Ideology of Pakistan
12. Entrepreneurship
D ISTRIBUTION C OURSES 1. Media Sociology
2. Gender Studies
3. Introduction to Political Science
4. Concepts of International Relations
M AJOR C OURSES 1. Introduction to Communication & Media Studies
2. Media Landscape in Pakistan
3. Contemporary World Media
4. Theories of Communication
5. News Reporting and Writing (Urdu/English)
6. Introduction to Broadcast Media: TV & Radio
7. Introduction to Public Relations
8. Introduction to Advertising
9. Research Methods I
10. Introduction to Digital Media
11. Introduction to Film and Theatre
12. Fundamentals of Media Production
13. Media Laws and Ethics
14. Development Communication
15. Research Methods II
SPECIALIZATION SEQUENCE A: JOURNALISM 1. Digital Journalism
2. Page and Magazine Design
3. Print Media Production
4. Broadcast Journalism
5. Journalistic Writings (Urdu)
6. Specialized Journalism
7. Post Production
8. Program Anchoring and Hosting
9. Media Entrepreneurship
10. Documentary Production
11. Media and Information Literacy
12. Data Journalism
13. Mobile Journalism
14. Emerging Technologies and Journalism
SPECIALIZATION SEQUENCE B: BROADCAST, FILM & THEATER 1. Entertainment Communication
2. Broadcast and Film Production
3. Theatre Design and Production
4. Post Production
5. Writing for Film and Broadcast Media
6. Media and Information Literacy
7. Sound Design
8. Documentary Production
9. Program Anchoring and Hosting
10. Visual Communication Design
11. Film Theory and Analysis
12. Animation
13. Art Direction and Set Designing
14. Marketing and Distribution
SPECIALIZATION SEQUENCE C: PUBLIC RELATIONS AND ADVERTISING 1. Digital Advertising
2. Digital Public Relations
3. Theories, Principals and Practices of PR and Advertising
4. Writing for PR & Advertisement
5. Video Production for PR and Advertising
6. Campaign Planning & Management
7. Media and Information Literacy
8. Audience Research & Analysis
9. Reputation and Brand Management
10. Corporate Social Responsibility
11. PR & Advertising - Case Studies
12. Crisis Communication & Management
13. Integrated Marketing Communication
14. Social Media Management for Advertising and PR

SCHEME OF STUDY
BS IN MEDIA AND COMMUNICATION STUDIES
COURSE CODE COURSE TITLE DESCRIPTION CREDIT HRS .
YEAR 1
SEMESTER I Total Credit Hours: 15
GE AH-1101 Arts & Humanities General 2
GE ISL- 1201 Islamic Studies/ Religious Education General 2
GE ICT-1101 Applications of ICT General 3
GE NS-1101 Natural Sciences General 3
Media Sociology Distribution 3
Introduction to Communication & Media Studies Major 3
SEMESTER II Total Credit Hours: 17
GE SS-1201 Social Sciences General 3
GE CCE-1202 Civics & Community Engagement General 2
GE FE-1203 Functional English General 2
GE QR 1204 Quantitative Reasoning-I General 3
SOC-3102 Gender Studies Distribution 3
Media Landscape in Pakistan Major 3
YEAR 2
SEMESTER III Total Credit Hours: 16
GE QR-1201 Quantitative Reasoning-II General 3
GE EW- 1202 Expository Writing General 2
GE IP- 1203 Ideology of Pakistan General 2
GE EP- 2104 Entrepreneurship General 3
PS-2202 Introduction to Political Science Distribution 3
MACS-1203 Contemporary World Media Major 3
SEMESTER IV Total Credit Hours: 18
MACS-2104 Theories of Communication Major 3
MACS-1202 News Reporting and Writing (Urdu/English) Major 3
MACS-2101 Introduction to Broadcast Media: TV & Radio Major 3
Introduction to Public Relations Major 3
PS-3205 Concepts of International Relations Distribution 3
Introduction to Advertising Major 3
YEAR 3
SEMESTER V Total Credit Hours: 18
MACS-2205 Research Methods-I Major 3

MACS-2202 Introduction to Digital Media Major 3
MACS-2201 Introduction to Film and Theatre Major 3
MACS-3107 Fundamentals of Media Production Major 3
MACS-3103 Media Laws and Ethics Major 3
MACS-2203 Development Communication Major 3
SEMESTER VI Total Credit Hours: 18
MACS-3106 Research Methods II Major 3
Specialization (A/B/C) 1 Specialization 3
Specialization (A/B/C) 2 Specialization 3
Specialization (A/B/C) 3 Specialization 3
Specialization (A/B/C) 4 Specialization 3
Specialization (A/B/C) 5 Specialization 3
YEAR 4
SEMESTER VII Total Credit Hours: 18
Specialization (A/B/C) 6 Specialization 3
Specialization (A/B/C) 7 Specialization 3
Specialization (A/B/C) 8 Specialization 3
Specialization (A/B/C) 9 Specialization 3
Specialization (A/B/C) 10 Specialization 3
Specialization (A/B/C) 11 Specialization 3
SEMESTER VIII Total Credit Hours: 18
Specialization (A/B/C) 12 Specialization 3
Specialization (A/B/C) 13 Specialization 3
Specialization (A/B/C) 14 Specialization 3
Internship 3
Dissertation (A/C) / Project (B) 6

SPECIALIZATION COURSES
SEMESTER VI Total Credit Hours: 18
A- JOURNALISM
MACS-3106 Research Methods II Major 3
Digital Journalism Specialization 3
Page and Magazine Design Specialization 3
Print Media Production Specialization 3
Broadcast Journalism Specialization 3
Journalistic Writings (Urdu) Specialization 3
B- BROADCAST, FILM & THEATER
MACS-3106 Research Methods II Major 3
Entertainment Communication Specialization 3
Broadcast and Film Production Specialization 3
Theatre Design and Production Specialization 3
Post Production Specialization 3
Writing for Film and Broadcast Media Specialization 3
C-PUBLIC RELATIONS AND ADVERTISING
MACS-3106 Research Methods II Major 3
Digital Advertising Specialization 3
Digital Public Relations Specialization 3
Theories, Principals and Practices of PR and Advertising Specialization 3
Writing for PR & Advertisement Specialization 3
Video Production for PR and Advertising Specialization 3
YEAR 4
SEMESTER VII Total Credit Hours: 18
A- JOURNALISM
Specialized Journalism Specialization 3
Post Production Specialization 3
MACS-4103 Program Anchoring and Hosting Specialization 3
Media Entrepreneurship Specialization 3
Documentary Production Specialization 3
Media and Information Literacy Specialization 3
B- BROADCAST, FILM & THEATER
Media and Information Literacy Specialization 3
Sound Design Specialization 3
Documentary Production Specialization 3
Program Anchoring and Hosting Specialization 3
Visual Communication Design Specialization 3
MACS-3206 Film Theory and Analysis Specialization 3
C- PUBLIC RELATIONS AND ADVERTISING
Campaign Planning & Management Specialization 3
Media and Information Literacy Specialization 3
Audience Research & Analysis Specialization 3
Reputation and Brand Management Specialization 3
Corporate Social Responsibility Specialization 3
PR & Advertising - Case Studies Specialization 3
SEMESTER VIII Total Credit Hours: 18
A- JOURNALISM
Data Journalism Specialization 3
Mobile Journalism Specialization 3
Emerging Technologies and Journalism Specialization 3
MACS-4298 Internship 3
Thesis (OR) 3
MACS-4297 Project and Report
B- BROADCAST, FILM & THEATER
Animation Specialization 3
Art Direction and Set Designing Specialization 3
MACS-4203 Marketing and Distribution Specialization 3
MACS-4298 Internship 3
Thesis (OR) 3
MACS-4297 Project and Report
C-PUBLIC RELATIONS AND ADVERTISING
1.
Crisis Communication & Management Specialization 3
Integrated Marketing Communication Specialization 3
Social Media Management for Advertising and PR Specialization 3
MACS-4298 Internship 3
Thesis (OR) 3
MACS-4297 Project and Report
Scheme of Study
Years 02
Semesters 04
Total Credit Hours 30
Course work 24
Semester I
Sr. No Course Name Description Credit Hours
1 Approaches to Communication Theory I Compulsory 3
2 Quantitative Research Methods Compulsory 3
3 Academic Writings for Social Sciences Optional 3
4 Political Communication Optional 3
Total Cr Hrs: 12

Semester II
Sr. No Course Name Description Credit Hours
1 Approaches to Communication Theory II Compulsory 3
2 Qualitative Research Methods Compulsory 3
3 Seminar Compulsory 3
4 Data Analysis for Social Sciences Optional 3
Total Cr Hrs: 12

Semester III & IV
Sr. No Course Name Credit Hours
1 Thesis 6
List of Optional Courses
Sr. No Course Name Credit Hours
1 International Communication 3
2 Political Communication 3
3 Academic Writings for Social Sciences 3
4 Data Analysis for Social Sciences 3
5 Science Communication 3
6 Development Communication 3
7 Digital Media 3

At the Institute of Media and Communication Studies (IMCS) at Government College University (GCU) Lahore, our mission is to cultivate excellence in media and communication education. In alignment with this vision, and to augment our existing degree programs, we are excited to propose the introduction of certification courses. These courses are intricately crafted to provide students with practical skills and knowledge vital for thriving in the dynamic media and communication industry.

1. Digital Marketing Certification:

Explore the dynamic world of digital marketing, covering social media marketing, SEO, email marketing, content strategies, and analytics.

2. Digital Journalism and Reporting Certification:

Dive into the fundamentals of journalism, emphasizing news reporting, writing, editing, and ethical considerations in journalism.

3. Film and Television Production Certification:

Gain comprehensive training in scriptwriting, directing, cinematography, editing, and other facets of film and television production.

4. Advertising and Brand Management Certification:

Explore advertising strategies, brand management principles, consumer behavior analysis, and innovative advertising techniques.

5. Social Media Management Certification:

Master social media strategy development, content creation, community management, and analytics across various social media platforms.

6. Photography and Visual Communication Certification:

Learn photography techniques, visual storytelling, photo editing software skills, and the effective use of visuals in media communication.

7. Podcast Production Certification:

Equip participants with the skills needed to conceptualize, produce, and distribute high-quality podcasts. Covering scriptwriting, recording techniques, editing, branding, and marketing strategies.

8. Documentary Filmmaking Certification:

Explore the art and craft of documentary filmmaking, including research, storytelling, interviewing, shooting, and editing.

9. Media Literacy and Critical Thinking Certification:

Develop critical thinking skills to analyze and evaluate media messages, discerning bias, misinformation, and propaganda.

10. News Anchoring And Program Hosting Certification:

Master the art of delivering compelling news stories and captivating programming with this comprehensive certification program, honing students’ presentation skills and journalistic acumen for broadcast success.