Education

• PhD in Media And Communication, University Of Central Punjab, Lahore (Lahore, Pakistan) 2021
• MS/MPhil in Mass Communication, University Of Sargodha (Sargodha, Pakistan) 2010
• Masters in Mass Communication, University Of Sargodha (Sargodha, Pakistan) 2007

Experience

Journal Papers

• Behjat Shahid and Muniba Fatima Zahra (2025). "Representation of Climate Change in Pakistani Media: An Analysis of Print Media News Stories and Official Tweets." UCP Journal of Mass Communication, , Vol. 3 (1) , pp. 1-13.
• Muniba Fatima Zahra (2023). "Children’s content exposure and academic performance: A quantitative study to explore parental perceptions." Global Mass Communication Review , Vol. 9 (1) , pp. 146-155. DOI: https://doi.org/10.31703/gmcr.2024(IX-I).12
• Andleeb Ikhlaq, Muniba Fatima Zahra, Muhammad Anas and A M Hamid (2023). "Pink Communication: The Mediating Role of Awareness and Fear in the Effects of Media Exposure on Breast Self-examination." Remittances Review , Vol. 9 (4) , pp. 1365-1385.
• Muniba Fatima Zahra, Tehmina Ashfaq Qazi, Ashbeelah Shafaqat Ali, Noor Hayyat and Taimoor ul Hassan (2022). "How Tiktok addiction leads to mental health illness? Examining the mediating role of academic performance using structural equation modeling." Journal of Positive School Psychology , Vol. 6 (10) , pp. 1490-1502.
• Muhammad Anas, Andleeb Ikhlaq and Muniba Fatima Zahra (2022). "Multiplatform News Consumption and Political Participation: Testing O-S-R-O-R Model.." Global Social Sciences Review , Vol. 6 (2) , pp. 315-336.
• Rubab Mussarrat, Muniba Fatima Zahra and Amna Ashraf (2021). "ISPR productions vs. nationalism, inclination to join army and image building: Case of Pakistan’s military operations." Global Social Sciences Review-GSSR , Vol. 6 (3) , pp. 1-8.
• Muniba Fatima Zahra, Fawad Baig and Taimoor ul Hassan (2021). "Media Exposure and Child Psychology: Parental Perceptions about Effects." Academic Journal of Interdisciplinary Studies , Vol. 10 (1) , pp. 113-124.
• Ibrar Ahmad, Muniba Fatima Zahra and Farahat Ali (2021). "News Media Use and Civic Engagement: The Mediating Role of Social Capital and Civic Accountability." Media Education-Mediaobrazovanie , Vol. 17 (2) , pp. 177-188.
• Noor Hayyat, Muniba Fatima Zahra, and Ashbeelah Shafaqat Ali (2021). "Politics in the digital age: Measuring the impact of Twitter on Pakistani youth." Journal of Positive School Psychology , Vol. 6 (9) , pp. 2267-2278.
• Mariam Zia, Muniba Fatima Zahra and Noor Hayyat (2020). "Instagram Beauty Influencers and Purchase Decisions: Exploring The Mediating Role of Source Credibility." VFAST Transactions on Education and Social Sciences, , Vol. 9 (3) , pp. 01-10.

Awards/Achievements

• University Best Teacher Award (2021), University of Central Punjab, Lahore.

Thesis/Research Supervisions

• Behjat Shahid (2022), MS/MPhil. Thesis: "Critical Analysis of Print Media News Stories and Official Tweets About Climate Change: Exploring Perspectives of Environmental Experts" (Completed)
• Hifza Huma (2022), MS/MPhil. Thesis: "The Impact of Problematic Social Networking Site Use on The Social Well-Being of Females" (Completed)
• Khizra Tariq (2021), MS/MPhil. Thesis: "YouTube and E-Learning: Exploring Mothers' Perception about Early Childhood" (Completed)
• Muhammad Saeed (2021), MS/MPhil. Thesis: "Social Media Use and Psychological Wellbeing of University Students: Mediating Role of Social Isolation and Social Support during COVID-19." (Completed)
• Sukaina Qasim (2021), MS/MPhil. Thesis: "Electronic Word of Mouth and Purchase Intention: Exploring Mediating Role of Brand Image and Brand Trust" (Completed)
• Tamkanat (2020), MS/MPhil. Thesis: "Effectiveness of Online Health support in Pakistan: A Study of Corona Recovered Warriors during COVID-19" (Completed)
• Mariam Zia (2019), MS/MPhil. Thesis: "Instagram Beauty Influencers and Purchase Decisions: Exploring The Mediating Role of Source Credibility" (Completed)
• Afsa Kiran (2018), MS/MPhil. Thesis: "Effects of Disney Movies on Perceptions of Adolescent Girls about Women Empowerment." (Completed)
• Ahmad (2018), MS/MPhil. Thesis: "Online Violent Video Games and Changing Behavior of University Students: A Pakistani Perspective." (Completed)
• Andleeb Ikhlaq (2018), MS/MPhil. Thesis: "Multiple Communication Sources and Self-examination of Breast Cancer: The Mediating Role of Fear and Awareness" (Completed)
• Faiqa (2018), MS/MPhil. Thesis: "Use of Online Platforms by Political Parties and Impact on Youth’s Political Mobilization." (Completed)
• Ibrar Ahmad (2018), MS/MPhil. Thesis: "News Media Use and Civic Engagement: Social Capital and Civic Accountability as Mediating Mechanism" (Completed)
• Imran Saleem (2018), MS/MPhil. Thesis: "Use of Social Networking Sites for Expressing Opinion on Social Issues by University Students." (Completed)
• Muhammad Anas (2018), MS/MPhil. Thesis: "Multiplatform News Consumption and Political Participation: Testing O-S-R-O-R Model" (Completed)
• Ali (2017), MS/MPhil. Thesis: "Role of Social Media Advertisements in Introducing New Trends of Business in Pakistan." (Completed)
• Mahwish Shahid (2017), MS/MPhil. Thesis: "The Use of Emoticons as an Interactive Tool in Electronically Mediated Communication." (Completed)
• Muhammad Shahid Imran (2017), MS/MPhil. Thesis: "Role of Social Media in inculcating democratic values among University students" (Completed)
• Muhammad Waleed (2017), MS/MPhil. Thesis: "Effect of Violent Video Games in Instilling Aggressive Behavior among School Going Children" (Completed)