Biography

I am currently serving as a Lecturer at the Institute of Media and Communication Studies, Government College University Lahore. With over a decade of academic and professional experience, my work spans teaching, research, journalism, and content development. Before joining GCU, I worked as a Lecturer at Minhaj University Lahore and as an Assistant Professor at Greenwich University Karachi, and I have supervised Nine M.Phil. scholars in their research projects. I am also pursuing my PhD in Mass Communication from the University of Karachi.
Alongside my academic career, I write regularly for Deutsche Welle (DW) Germany, where my articles focus on socio-political, gender, and international affairs. My earlier work includes contributions to HumSub, hosting a youth-oriented radio program on FM 96.6, and serving as Sub-Editor for The Nation on Campus. My research interests include media framing, conflict reporting, political communication, and representation studies, and I have several publications in recognized national journals. My professional journey also includes representing Pakistan in international academic exchanges and participating in prestigious youth leadership platforms. With a strong commitment to critical inquiry, responsible communication, and public engagement, I continue to contribute to both academic scholarship and socially relevant discourse.

Education

• Masters in Political Science, University Of Punjab (Lahore, Pakistan) 2017
• MS/MPhil in Mass Communication, Lahore College For Women University (Lahore Pakistan) 2015
• Masters in Mass Communication, Kinnaird College For Women (Lahore Pakistan) 2010
• BA/BSc(Hons) in Arts, University Of Punjab (Lahore Pakistan) 2008

Teaching Areas

Experience

Journal Papers

• Waheed,A., Rafique,A., Ismail,S. (2023). "News Coverage of US Withdrawal from Afghanistan: A Study of the Dawn, New York Post and Afghanistan Times (14th April - 31st August 2021)." Global Foreign Policies Review , Vol. V5 (1) , pp. 1-13. DOI: 10.31703/gfpr.2023(vi-i).01
•  Tariq,M.,Shakoor,M.,Waheed,A.,Khan,S. (2023). "The Proliferation of Inaccurate and Misleading Information through the Use of Social Media: The Impact on Pakistani Society." Qlantic Journal of Social Sciences (QJSS) , Vol. V4 (4) , pp. 90–99. DOI: https://doi.org/10.55737/qjss.090330941
• Awais,S.,Yasin,Z., Waheed,A., Honey,S. (2021). "Media Portrayal of Violence Against Women; A Case of Top-Rated TV Channels." Journal of Xi'an Shiyou University, Natural Sciences Edition , Vol. 64 (5) . DOI: 1673-064X-xsdx-v64-i05-2021.546415 | Impact Factor: 0.61
• Yasin, Z., Dure Ajam, & Waheed, A. (2021). "Portrayal of Muslim's Images in International Newspaper’s Blogging Forums and Its Impact on Readers." Journal of Peace Development & Communication , Vol. V5 (1) , pp. 16-26. DOI: 10.36968/JPDC-V05-I01-02 [Link]
• Yasin,Z., Hassan,H.,Waheed, A (2021). "Role of Key Stakeholders in the Awareness Campaign of Right to Information (RTI) Act, Punjab." Journal of Peace Development & Communication , Vol. V4 (3) , pp. 492-501. DOI: 10.36968/JPDC-V04-I03-26 [Link]
• Ishaq,N., Saeed,R., Waheed, A (2019). "Media Treatment of Safer Society for Children: A Comparative Study of Leading Urdu and English Pakistani Dailies." PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) , Vol. v3 (1) , pp. 371-379. DOI: http://doi.org/10.35484/pssr.2019(3-I)27 [Link]
• Ishaq,N., Saeed,R., Waheed, A (2018). "Media Framing of Combat, Army Operations, Conflict and Crises: An Analytical Insight." PAKISTAN SOCIAL SCIENCES REVIEW (PSSR) , Vol. v2 (1) , pp. 196-20. DOI: 10.35484/pssr.2018(2-I)16 [Link]

Conference Papers

• 10th MCAP-BNU Media Conference (2025), Lahore, Pakistan. , Paper: "Role of Social Media in Creating Awarness on Zero Hunger in Pakistan"
• Interntational Conference on Psychology, Media and Behavioral Sciences (2025), Lahore, Pakistan. , Paper: "Role of Twitter and Facebook in Creating Awareness about Pakistan’s UN Strategy on Zero Hunger"
• 2nd International Media Conference (2024), Lahore, Pakistan. , Paper: "Role of YouTube Beauty Bloggers in Creating Self-Esteem Issues in Women"
• 2nd International Media Conference (2024), Lahore, Pakistan. , Paper: "Impact of Deepfake Technology on Youth’s Political Behavior in Pakistan"

Thesis/Research Supervisions

• Shahbaz Ali (2024), MS/MPhil. Thesis: "Role of Breaking News in Creating Anxiety Among Tv Viewers in Lahore: An Analysis of Cultivation Theory" (Completed)
• Ayman Ayyub (2023), MS/MPhil. Thesis: "A Thematic Study of Qawaali and its Effects on Youth in Lahore" (Completed)
• Muhammad Abu Bkar Shahid (2023), MS/MPhil. Thesis: "Effects of Smoking Awareness Messages in Pakistani Drama among Young Smokers of University Students in Lahore" (Completed)
• Muhammad Manazar Farid (2023), MS/MPhil. Thesis: "Comparative Study of the use of the Electronic an d Digital Media by Punjab Police PR Department in Creating Awareness about Police Khidmat Markaz" (Completed)
• Parizey Nadeem (2023), MS/MPhil. Thesis: "Analysis of Impact of YouTube Beauty Bloggers on the Self- Esteem of Women" (Completed)
• Amna Rafique (2022), MS/MPhil. Thesis: "News Coverage of U.S withdrawal from Afghanistan: A study of the Dawn, New York post and Afghanistan Times (14th April -31st August 2021)" (Completed)
• Farooq Mushtaq (2022), MS/MPhil. Thesis: "Effects of Television Advertisement on Consumer’s Choice of Branded Items in Lahore" (Completed)
• Freeha Ilyas (2022), MS/MPhil. Thesis: "The Usage of Tikitok App to Cope with Depression: A Study of Youth of Lahore" (Completed)
• Shazia Saeed (2022), MS/MPhil. Thesis: "Shift of Millennials from traditional to Digital Radio: A Comparative Study of District Lahore and District Pakpattan" (Completed)