| COURSE STRUCTURE | ||
|---|---|---|
| DESCRIPTION | NO | CREDIT HOURS |
| i. General Education | 12 | 30 |
| ii. Distribution/Allied Courses | 04 | 12 |
| iii. Disciplinary/Major Courses | 28 | 84 |
| iv. Internship | 03 | |
| v. Dissertation/Project | 03 | |
| Total | 44 | 131 |
| YEAR | SEMESTER | COURSES | COURSES | COURSES | COURSES | COURSES | COURSES | CHRs |
| I | 1 | GE | GE | GE | GE | DIST | MAJ | 16 |
| 2 | GE | GE | GE | GE | DIST | MAJ | 16 | |
| II | 3 | GE | GE | GE | GE | DIST | MAJ | 16 |
| 4 | MAJ | MAJ | MAJ | MAJ | DIST | MAJ | 18 | |
| III | 5 | MAJ | MAJ | MAJ | MAJ | MAJ | MAJ | 18 |
| 6 | MAJ | MAJ | MAJ | MAJ | MAJ | MAJ | 18 | |
| IV | 7 | MAJ | MAJ | MAJ | MAJ | MAJ | 15 | |
| 8 | MAJ | MAJ | MAJ | INT | PROJ | 15 | ||
| TOTAL | 131 | |||||||
| BS IN DIGITAL COMMUNICATION AND MEDIA | ||
|---|---|---|
| THEMATIC ORGANIZATION OF COURSES | ||
| GENERAL EDUCATION | 1. | Arts & Humanities |
| 2. | Islamic Studies/ Religious Education | |
| 3. | Applications of ICT | |
| 4. | Natural Sciences | |
| 5. | Social Sciences | |
| 6. | Civics & Community Engagement | |
| 7. | Functional English | |
| 8. | Quantitative Reasoning-I | |
| 9. | Quantitative Reasoning-II | |
| 10. | Expository Writing | |
| 11. | Ideology of Pakistan | |
| 12. | Entrepreneurship | |
| DISTRIBUTION COURSES | 1. | Media Sociology |
| 2. | Gender Studies | |
| 3. | Introduction to Political Science | |
| 4. | Concepts of International Relations | |
| MAJOR COURSES | 1. | Introduction to Digital Communication and Media |
| 2. | Media Landscape in Pakistan | |
| 3. | Fundamentals of Production | |
| 4. | Digital Story Telling and Content Creation | |
| 5. | Theories of Communication | |
| 6. | Post Production | |
| 7. | Writing & Reporting in Digital Media | |
| 8. | Podcast Production | |
| 9. | Mass Media Research | |
| 10. | Introduction to Digital Advertising | |
| 11. | Visual Communication Design | |
| 12. | Journalistic Writings (Urdu) | |
| 13. | Introduction to Digital Public Relations | |
| 14. | Online Journalism | |
| 15. | Mobile Journalism | |
| 16. | Graphic Designing | |
| 17. | Political Communication | |
| 18. | Media and Information Literacy | |
| 19. | Digital Filmmaking | |
| 20. | Media Laws and Ethics | |
| 21. | Advance Post Production and Animation | |
| 22. | Integrated Marketing Communication | |
| 23. | Media Entrepreneurship and Freelancing | |
| 24. | Broadcast Journalism | |
| 25. | Data Analytics | |
| 26. | Artificial Intelligence and Emerging Media Technologies | |
| 27. | Social Media Management | |
| 28. | Web Development | |
| SCHEME OF STUDY | ||||
|---|---|---|---|---|
| BS IN DIGITAL MEDIA | ||||
| COURSECODE | COURSE | TITLE | DESCRIPTION | CREDIT HRS. |
| YEAR 1 | ||||
| SEMESTER I | Total Credit Hours: 16 | |||
| GE AH-1101 | Arts & Humanities | General | 2 | |
| GE ISL- 1201 | Islamic Studies/ Religious Education | General | 2 | |
| GE ICT-1101 | Applications of ICT | General | 3 | |
| GE NS-1101 | Natural Sciences | General | 3 | |
| Media Sociology | Distribution | 3 | ||
| DCM-1101 | Introduction to Digital Communication and Media | Major | 3 | |
| SEMESTER II | Total Credit Hours: 16 | |||
| GE SS-1201 | Social Sciences | General | 3 | |
| GE CCE-1202 | Civics & Community Engagement | General | 2 | |
| GE FE-1203 | Functional English | General | 2 | |
| GE QR 1204 | Quantitative Reasoning-I | General | 3 | |
| SOC-3102 | Gender Studies | Distribution | 3 | |
| Media Landscape in Pakistan | Major | 3 | ||
| YEAR 2 | ||||
| SEMESTER III | Total Credit Hours: 16 | |||
| GE QR-1201 | Quantitative Reasoning-II | General | 3 | |
| GE EW- 1202 | Expository Writing | General | 2 | |
| GE IP- 1203 | Ideology of Pakistan | General | 2 | |
| GE EP- 2104 | Entrepreneurship | General | 3 | |
| Fundamentals of Production | Major | 3 | ||
| Introduction to Political Science | Distribution | 3 | ||
| SEMESTER IV | Total Credit Hours: 18 | |||
| MACS-4113 | Digital Story Telling and Content Creation | Major | 3 | |
| Theories of Communication | Major | 3 | ||
| Post Production | Major | 3 | ||
| Writing & Reporting in Digital Media | Major | 3 | ||
| Podcast Production | Major | 3 | ||
| PS-2202 | Concepts of International Relations | Distribution | 3 | |
| YEAR 3 | ||||
| SEMESTER V | Total Credit Hours: 18 | |||
| Mass Media Research | Major | 3 | ||
| Introduction to Digital Advertising | Major | 3 | |
| Visual Communication Design | Major | 3 | |
| Journalistic Writings (Urdu) | Major | 3 | |
| Introduction to Digital Public Relations | Major | 3 | |
| Online Journalism | Major | 3 | |
| SEMESTER VI | Total Credit Hours: 18 | ||
| Mobile Journalism | Major | 3 | |
| Graphic Designing | Major | 3 | |
| Political Communication | Major | 3 | |
| Media and Information Literacy | Major | 3 | |
| Digital Filmmaking | Major | 3 | |
| MACS-3103 | Media Laws and Ethics | Major | 3 |
| YEAR 4 | |||
|---|---|---|---|
| SEMESTER VII | Total Credit Hours: 15 | ||
| Advance Post Production and Animation | Major | 3 | |
| Integrated Marketing Communication | Major | 3 | |
| Media Entrepreneurship and Freelancing | Major | 3 | |
| Broadcast Journalism | Major | 3 | |
| Data Analytics | Major | 3 | |
| SEMESTER VIII | Total Credit Hours: 15 | ||
| Artificial Intelligence and Emerging Media Technologies | Major | 3 | |
| Social Media Management | Major | 3 | |
| Web Development | Major | 3 | |
| Internship | 3 | ||
| Final Project | 3 | ||
