BS Program
Program Mission
The BS Digital Communication and Media Program, offered by the Department of Digital Communication and Media Technology at Government College University Lahore, aims to nurture innovative professionals equipped with theoretical understanding and expertise in communication technologies, content creation, media ethics, and strategic communication. Through an interdisciplinary approach, the program prepares students to produce, analyze, and manage digital content effectively, while promoting ethical standards and contributing to social progress.
Program Objectives
- Provide students with a comprehensive understanding of traditional and emerging media technologies, integrating theoretical knowledge with practical applications.
- Offer hands-on experience in creating, producing, and managing digital media content across diverse platforms and formats.
- Foster critical thinking, ethical decision-making, and analytical skills to navigate and respond to the rapidly evolving digital media landscape.
- Equip graduates for successful careers in fields such as digital marketing, online journalism, digital public relations, and media management.
- Promote collaboration, adaptability, and professional growth to prepare students for leadership roles in the fast-changing media industry.
Program Outcomes
Graduates of the program will be able to:
- Demonstrate proficiency in utilizing both traditional and emerging media technologies to create innovative and engaging digital content.
- Independently produce, edit, and manage high-quality media content across multiple platforms, balancing technical precision with creative expression.
- Apply critical thinking to evaluate digital media trends, challenges, and opportunities, leveraging insights to inform strategy and innovation.
- Exhibit ethical decision-making and social responsibility, adhering to professional standards in digital media practices.
- Master digital marketing strategies, effectively promoting content and engaging target audiences through analytics-driven approaches.
- Excel in online journalism, creating, editing, and distributing content that maintains journalistic integrity and resonates with diverse audiences.
- Lead digital public relations campaigns, utilizing media channels to enhance organizational reputation and foster positive public engagement.
- Thrive in collaborative environments, contributing effectively to multidisciplinary media production teams.
- Assume leadership and managerial roles, integrating strategic insights with technical expertise in the digital media industry.
Develop entrepreneurial acumen, identifying opportunities to innovate, launch, and manage successful media ventures
| SCHEME OF STUDY | ||||
|---|---|---|---|---|
| BS DIGITAL COMMUNICATION AND MEDIA | ||||
| COURSE CODE | COURSE | TITLE | DESCRIPTION | CREDIT HRS. |
| YEAR 1 | ||||
| SEMESTER I | Total Credit Hours: 19 | |||
| DCM-1101 | Introduction to Digital Communication and Media | Major | 3 (3-0) | |
| DCM-1202 | Mass Media in Pakistan | Major | 3 (3-0) | |
| GE QR 1204 | Quantitative Reasoning I | General Edu. | 3 (3-0) | |
| GE NS-1101 | Natural Science | General Edu. | 3 (2-1) | |
| GE FE-1203 | Functional English | General Edu. | 3 (3-0) | |
| GE ICT-1101 | Application of ICT | General Edu. | 3 (2-1) | |
| Understanding of the Holy Quran | General Edu. | 1 | ||
| SEMESTER II | Total Credit Hours: 18 | |||
| DCM-2203 | Writing & Reporting in Digital Media | Major | 3 (3-0) | |
| DCM- 2101 | Fundamentals of Media Production | Major | 3 (2-1) | |
| PSY-1101 | Introduction to Psychology** | Interdisciplinary | 3 (3-0) | |
| GE QR-2101 | Quantitative Reasoning II | General Edu. | 3 (3-0) | |
| GE EW- 1202 | Expository Writing | General Edu. | 3 (3-0) | |
| PST-1101 | Pakistan Studies | General Edu. | 2 (2-0) | |
| Understanding of the Holy Quran | General Edu. | 1 | ||
| YEAR 2 | ||||
| SEMESTER III | Total Credit Hours: 18 | |||
| DCM-3105 | Introduction to Digital Public Relations | Major | 3 | |
| DCM-4105 | Media and Information Literacy | Major | 3 (3-0) | |
| DCM-3102 | Introduction to Digital Advertising | Major | 3 | |
| PS-1101 | Introduction to Political Science** | Interdisciplinary | 3 (3-0) | |
| GE AH-1101 | Art and Humanities | General Edu. | 2 (2-0) | |
| GE ISL- 1201 | Islamic Studies/ Religious Education/ Ethics for non-Muslim students | General Edu. | 2 (2-0) | |
| Ideology & Constitution of Pakistan | General Edu. | 2 (2-0) | ||
SEMESTER IV
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Total Credit Hours: 18
| | ||
| DCM-2205 | Digital Story Telling and Content Creation | Major | 3 | |
| DCM-2201 | Theories of Communication | Major | 3 | |
| DCM-2202 | Post Production | Major | 3 | |
| DCM-2204 | Podcast Production | Major | 3 | |
| GE SS-1201 | Social Science* | General Edu. | 2 (2-0) | |
| GE CCE-1202 | Civic and Community Engagement | General Edu. | 2 (2-0) | |
| GE EP- 2104 | Entrepreneurship | General Edu. | 2 (2-0) | |
| YEAR 3 | ||||
| SEMESTER V | Total Credit Hours: 15 | |||
| DCM-3101 | Mass Media Research | Major | 3 | |
| DCM-3103 | Visual Communication Design | Major | 3 | |
| DCM-3106 | Online Journalism | Major | 3 | |
| PS-2202 | Concepts of International Relations | Interdisciplinary | 3 (3-0) | |
| DCM-3107 | AI & Data Analytics in Media | Interdisciplinary (Mandatory) | 3 (3-0) | |
| SEMESTER VI | Total Credit Hours: 15 | |||
| DCM-3201 | Mobile Journalism | Major | 3 | |
| DCM-3202 | Graphic Designing | Major | 3 | |
| DCM-3104 | Journalistic Writings (Urdu) | Major | 3 | |
| DCM-3205 | Digital Filmmaking | Major | 3 | |
| DCM-3206 | Media Laws and Ethics | Major | 3 | |
| YEAR 4 | ||||
| SEMESTER VII | Total Credit Hours: 18 | |||
| DCM-4101 | Animation and Special Effects | Major | 3 | |
| DCM-4102 | Integrated Marketing Communication | Major | 3 | |
| DCM-4103 | Media Entrepreneurship and Freelancing | Major | 3 | |
| DCM-4104 | Broadcast Journalism | Major | 3 | |
| DCM-4106 | Program Anchoring and Hosting | Major | 3 (2-1) | |
| DCM-4298 | Internship | 3 | ||
| SEMESTER VIII | Total Credit Hours: 15 | |||
| DCM-4201 | Artificial Intelligence and Emerging Media Technologies | Major | 3 | |
| DCM-4202 | Social Media Management | Major | 3 | |
| DCM-3203 | Political Communication | Major | 3 | |
| DCM-3204 | Web Development | Major | 3 | |
| DCM-4299 | Final Project | 3 | ||