Student projects focusing on digital solutions and the commercial viability of art took centre stage at the Government College University (GCU) BFA Graphic Design and Painting Degree Show 2026 on Thursday.

The exhibition, held at the university’s Bokhari Auditorium, was inaugurated by GCU Vice Chancellor Prof Dr Muhammad Omer Chaudhary and featured works exploring contemporary branding, social awareness, and heritage conservation.

Prominent exhibits included a privacy awareness campaign, a tactile texture book for children, brand identity campaigns, and advertising concepts aimed at reviving the cultural heritage of Basant, alongside modern fashion art and Abaya dress designs.

Speaking at the inauguration, Fine Arts Department In-charge Amna Anwaar Khan stated that such exhibitions provide a crucial platform for emerging designers to express their potential, adding that practical projects play a vital role in honing professional skills.

Highlighting the integration of technology in modern design, Ms Khan pointed out that graphic design students had also showcased user interfaces for farmer-friendly agricultural applications and artificial intelligence services.

Meanwhile, graduates from the painting programme exhibited artworks utilising diverse mediums, including detailed grayscale pencil work. Their canvases predominantly focused on the architectural heritage of GCU, the historic landscapes of the Walled City, and various pressing social issues.

Vice Chancellor Prof Dr Omer Chaudhary commended the concepts presented by the graduating class but emphasised the need for entrepreneurship, urging students to take their projects beyond the exhibition hall and into the market.

"Merely presenting a good concept is not enough; translating these ideas into practical, marketable products is essential," the vice chancellor stated, directing the young artists to transform their academic projects into successful commercial ventures.

The event was also attended by Old Ravians Union President Athar Ismail, alongside faculty members, alumni, and a large number of citizens.