Media and Communication Studies

Academic Programmes

The Department of Media and Communication Studies undergraduate program offers three specializations:

  • Journalism
  • Media Production: Theater, Film, Radio and Television
  • New Media, Public Relations and Advertising

Sr. No. COURSE TITLE DESCRIPTION CREDIT HRS. COURSE CODE
YEAR 1
SEMESTER I Total Credit Hours: 17
1. Introduction to Mass Communication and Media Studies Foundation 3 MACS-1101
2. English-I Compulsory 3 ENG-1104
3. Comparative Study of Religions Compulsory 2 ISL-3105
4. Introduction to Computing Compulsory 3 CS-1101
5. Introductory Statistics Compulsory 3 STAT-1101
6. Sociology of Media General 3 SOC-4201
SEMESTER II Total Credit Hours: 17
7. Mass Media in Pakistan Foundation 3 MACS-1201
8. News Reporting and Writing (Urdu/English) Foundation 3 MACS-1202
9. Contemporary World Media Foundation 3 MACS-1203
10. Pakistan Studies Compulsory 2 PST-1101
11. English-II Compulsory 3 ENG-1204
12. Gender Studies General 3 SOC-3102
YEAR 2
SEMESTER III Total Credit Hours: 18
13. Interdisciplinary Course Compulsory 3
14. Introduction to Broadcast media: TV & Radio Foundation 3 MACS-2101
15. TV and Radio Production: News and Current Affairs Foundation 3 MACS-2102
16. Feature, Column and Editorial Writing Foundation 3 MACS-2103
17. Theories of Mass Communication I Major 3 MACS-2104
18. Concepts of International Relations General 3 PS-2202
SEMESTER IV Total Credit Hours: 18
19. Introduction to Film and Theatre Foundation 3 MACS-2201
20. Introduction to Digital Media Foundation 3 MACS-2202
21. Development Communication Major 3 MACS-2203
22. Theories of Mass Communication II Major 3 MACS-2204
23. Research Methods I Major 3 MACS-2205
24. Politics of Globalization General 3 PS-3205
YEAR 3
SEMESTER V Total Credit Hours: 18
25. Interactive Story Telling Foundation 3 MACS-3101
26. Introduction to Advertising and Public

Relations
Major 3 MACS-3102
27. Media Laws and Ethics Major 3 MACS-3103
28. Media, Culture and Society Major 3 MACS-3104
29. Representation and Media Major 3 MACS-3105
30. Research Methods II Major 3 MACS-3106
SPECIALIZATION COURSES
SEMESTER VI Total Credit Hours: 15
A- JOURNALISM
31. Online Journalism Specialization 3 MACS-3201
32. Sub-editing Fundamentals Specialization 3 MACS-3202
33. Print Media Production: Newspaper, Magazine and Book Specialization 3 MACS-3203
34. Radio and TV News Reporting and Production Specialization 3 MACS-3204
35. Program Production: Radio and TV Specialization 3 MACS-3205
B- MEDIA PRODUCTION: THEATRE, FILM, RADIO AND TELEVISION
36. Program Production: Radio and TV Specialization 3 MACS-3205
37. Film Theory and Analysis Specialization 3 MACS-3206
38. Theatre and Drama: Design and Production Specialization 3 MACS-3207
39. Producing and Directing Specialization 3 MACS-3208
40. Script and Screenplay Writing Specialization 3 MACS-3209
C- NEW MEDIA , PUBLIC RELATIONS AND ADVERTISING
41. Social Media in Communication Management Specialization 3 MACS-3210
42. Social Psychology of New Media Specialization 3 MACS-3211
43. Ethics in Communication and New Media Specialization 3 MACS-3212
44. Digital Media Cultures Specialization 3 MACS-3213
45. Advertising Strategies Specialization 3 MACS-3214
YEAR 4
SEMESTER VII Total Credit Hours: 15
A- JOURNALISM
46. Fundamentals of Live Broadcasting Specialization 3 MACS-4101
47. Camera Techniques and Cinematography Specialization 3 MACS-4102
48. Program Anchoring and Hosting Specialization 3 MACS-4103
49. Public Affairs Data Journalism Specialization 3 MACS-4104
50. Investigative Watchdog Reporting Specialization 3 MACS-4105
B- MEDIA PRODUCTION: THEATRE, FILM, RADIO AND TELEVISION
51. Camera Techniques and Cinematography Specialization 3 MACS-4102
52. The Science of Sound Specialization 3 MACS-4106
53. Music Video Production Specialization 3 MACS-4107
54. Editing Specialization 3 MACS-4108
55. Graphics and Animation Specialization 3 MACS-4109
C- NEW MEDIA , PUBLIC RELATIONS AND ADVERTISING
56. Digital Media Marketing Specialization 3 MACS-4110
57. Public Relations Management Specialization 3 MACS-4111
58. Animation and Video Games: User

Experience Design
Specialization 3 MACS-4112
59. Digital Story Telling and Content Creation. Specialization 3 MACS-4113
60. Managing Communication Campaigns Specialization 3 MACS-4114
SEMESTER VIII Total Credit Hours: 16
A- JOURNALISM
61. Specialized Writing and Reporting Specialization 3 MACS-4201
62. Documentary Production Specialization 3 MACS-4202
63. Internship 4 MACS-4298
64. Dissertation (OR) 6 MACS-4299
Project MACS-4297
B- MEDIA PRODUCTION: THEATRE, FILM, RADIO AND TELEVISION
65. Documentary Production Specialization 3 MACS-4202
66. Marketing and Distribution Specialization 3 MACS-4203
67. Internship 4 MACS-4298
68. Dissertation (OR) 6 MACS-4299
Project MACS-4297
C- NEW MEDIA , PUBLIC RELATIONS AND ADVERTISING
69.
69. Digital Propaganda and Public Opinion Specialization 3 MACS-4204
70. Critical Perspectives in Advertising Specialization 3 MACS-4205
71. Internship 4 MACS-4298
72. Dissertation (OR) 6 MACS-4299
Project MACS-4297


The postgraduate programs offers learning experience in order to create leadership in media scholarship. Our faculty members work closely with students and provide one-on-one mentorship.


Sr. No. COURSE TITLE DESCRIPTION CREDIT HRS. COURSE CODE
YEAR 1
SEMESTER I Total Credit Hours: 12
1. Approaches to Media and Communication Theories- I Compulsory 3 MACS-7101
2. Methods of Communication Research-I Compulsory 3 MACS-7102
3. Philosophy of Social Science Elective 3 MACS-7103
4. Media and Human Rights Elective 3 MACS-7104
SEMESTER II Total Credit Hours: 12
5. Approaches to Media and Communication Theories-II Compulsory 3 MACS-7201
6. Methods of Communication Research-II Compulsory 3 MACS-7202
7. M. Phil. Seminar Compulsory 3 MACS-7203
8. Digitalization and Social Change Elective 3 MACS-7204
9. International Communication Optional 3 MACS-7205
10. Film Theory and Analysis Optional 3 MACS-7206
11. Tools and Skills of Production Optional 3 MACS-7207
12. Social Media: Responsibility and Ethics Optional 3 MACS-7208
13. Dissertation/Thesis 6 MACS-7499
Sr. No. COURSE TITLE DESCRIPTION CREDIT HRS. COURSE CODE
YEAR 1
SEMESTER I Total Credit Hours: 12
1. Quantitative Research Methods in Media and Communication Research Core 3 MACS-8101
2. Approaches to Media Effects Theories Core 3 MACS-8102
3. Media Debate: Issues in Media Communication Elective 3 MACS-8103
SEMESTER II Total Credit Hours: 12
4. Methods of Media Content Analysis Core 3 MACS-8201
5. Qualitative Research Methods Core 3 MACS-8202
6. Political Communication Elective 3 MACS-8203
7. Theoretical Foundation for Communication Paradigm Optional 3 MACS-8204

ALLIED COURSES

The Department of Media and Communication Studies offers undergraduate minor courses to the students of faculty of History for Year 1 & 2 at GCU.

YEAR 1
SEMESTER I
1. Introduction to Mass Communication & Media Studies MACS 1101
SEMESTER II
2. News Reporting and Writing (Urdu/English) MACS-1202
YEAR 2
SEMESTER III
3. Introduction to Broadcast media: TV & Radio MACS-2101
SEMESTER IV
4. Introduction to Digital Media MACS-2202